Targeting several keywords at once.
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Curious how some of you are able to target several keywords on one same page, for instance for the page www.tutoroo.co/arabic-tutor-dubai we aim to rank first on Google for keywords such as "Arabic tutor" and "Arabic teacher" but also for "learn Arabic" or "learning Arabic". How do you rank up number 1 for several phrase keywords without jeopardizing current rankings?
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Optimize your h1 for your target keywords. Put other ones into subheadings. As far as meta descriptions are concerned, keywords are non-factor here, so you can use multiple keywords there.
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@nicolasvhe recommend having headers with each of your keywords and also having sections of content that are dedicated to each keyword where possible. In essence, you should strategically signal to Google the relevance of a section for the query.
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It's okay to target one page for multiple keywords as long as the content is relevant for both keywords. But make sure that your keywords are not all over the place, as Google is going to have a harder time knowing what your page is about.
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@nicolasvhe targetting several keywords on one page is not an issue I guess as long as you have only one primary keyword for that page. But assigning one main keyword to more than one pages is! This may lead keyword cannibalization which results in deranking of all the pages that are assigned same keyword as search engine is unable to decide which page to rank for that specific keyword. For further basics of SEO, this complete guide on SEO may help.
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