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    4. Significant difference with DA scores on Moz Chrome app VS Website Tool

    Significant difference with DA scores on Moz Chrome app VS Website Tool

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    • iPrice_Marketing
      iPrice_Marketing Subscriber last edited by

      I saw a big difference between DA scores on Moz Chrome app VS Website Tool. Which DA score is the correct one?

      I personally believe the scores on Moz's site is most accurate. Do you happen to have issues syncing the scored to your Chrome app?

      Chrome App VS. Moz Research Tool (https://moz.com/researchtools/ose/)
      Moz.com: 92 / 88 Here's a screenshot of the difference: https://ipricegroup-my.sharepoint.com/:i:/p/jeremy_chew/ESy9lzUTC3lOl8o93Sx6LsUB8mYXo8LmYuUj2aa0xLXi1A?e=A6OrXs

      This was evident in other websites too:
      Priceza (priceza.com.my😞 38 / 24
      Shopback (shopback.my😞 43 / 41
      Cuponation (https://www.cuponation.com.my/😞 27 / 25

      1 Reply Last reply Reply Quote 0
      • DonnaDuncan
        DonnaDuncan @samantha.chapman last edited by

        Sam,

        Good to know. When did the switchover occur? Was something posted so we'd know?

        1 Reply Last reply Reply Quote 0
        • iPrice_Marketing
          iPrice_Marketing Subscriber last edited by

          Thanks for the clarification Samantha. That's really helpful 🙂

          1 Reply Last reply Reply Quote 0
          • samantha.chapman
            samantha.chapman Staff last edited by

            Hi there,

            Sam from Moz's Help team here!

            The reason this is happening is because the Mozbar is now pulling data from our brand new link index, whereas OSE is powered by the old link index.

            The way we index the web for Link Explorer (which is now powering the Mozbar) is a bit different than the way we index for Open Site Explorer. With OSE, the index updates only about once a month whereas new data is added to Link Explorer every day. The index for Link Explorer is a different index than the Mozscape index used for OSE and includes a lot more data- we’re seeing more of the web with the new index which is helping to provide more accurate data on which to base these metrics.

            In addition, the algorithm we use to calculate DA has been updated with this new index to better correlate with Google’s actual ranking standards so we can provide a more accurate representation of a site’s potential ability to rank.

            Pairing the larger index of more data with an optimized DA/PA calculation will result in some changes to DA/PA. We do recommend tracking your DA and PA relative to the competitors you are tracking, as that is where the true value of the metrics is.

            I hope this helps to answer your question - please feel free to send any others our way!

            DonnaDuncan 1 Reply Last reply Reply Quote 4
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