Welcome to the Q&A Forum

The Brand Authority tool measures authority for the brand name, not the domain. This is because Brand Authority is a measure of the overall strength and influence of a brand, regardless of its website domain.

So, if your brand name is "Example Brand Name" and your domain is "www. ebn .com", the Brand Authority tool will measure authority for "Example Brand Name".

This is important to note, because it means that you can build Brand Authority even if you have a new or unpopular domain. By creating high-quality content, engaging with your audience on social media, and earning backlinks from high-authority websites, you can boost your Brand Authority and improve your visibility in search engine results pages (SERPs).

[To learn how to exploit the digital marketing opportunities for your brand you can join "Digital Marketing Course"]

Warm Regards
Rahul Gupta (Digital Marketing Consultant)
Suvidit Academy - Digital Marketing Course & Training Academy

@PRAComms This may vary case by case, depending on the strength of the brand, but the good news is that the Brand Authority model is designed to recognize both.

We don't try to detect a brand name based on the domain name itself. We look at all of the keywords the domain is ranking for and analyze those rankings/SERPs for signals that tell us that Google thinks those keywords have navigational or brand intent. Ultimately, this can cover variations of the brand name, queries containing a part of the brand name, and even recognizable products and services.

For example, for TSA.gov, the Brand Authority algorithm recognizes that both "TSA" and "Transportation Security Administration" represent the brand, as well as brand-specific queries like "TSA customer service." Even more interestingly, IMO, is that it can spot the brand relevance of searches like "PreCheck" and "TWIC card."

So, it's complicated, but in summary: All of the above.