Clever Way To Increase Organic Search Traffic To News/Magazine Websites
-
Hi fellow Mozzers...
I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News.
I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page?
They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages.
Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz
Best wishes. Many thanks for any replies in advance
Lee.
-
yes I've been requested according to increase natural inquire (SEO) traffic according to a news/magazine fashion website. All the website consists regarding is normal information articles inside a particular niche. It is also in the meanwhile listed on Google News.
I understand we may improve any on-page tactics, such so optimising the article webpages, intestinal linking, improving the navigation yet including breadcrumbs etc. But what as regards off-page?
They want us to work about inbound links in imitation of the site, which we do do because of the homepage in imitation of improve the area authority. But there may be no factor of growing back links in imitation of the single news articles, so she bear a dead brief existence span, yet are now not evergreen. Perhaps it is a proper notion in accordance with expand oneway links in conformity with the category pages? But at that place are no real key-word opportunites regarding this pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I check my website is not in spam?
I have a blogging website where I post about famous food, home remedies, and more. When I started my website's keywords were ranking on Google But Now a single keyword is not in the ranking list. That's why I have concerns about how I can fix it.
SEO Tactics | | worldviajar.com0 -
Google not listing website correctly
have a domain that was unused for a while and displayed the "parked by Gandi" domain message. Recently, I decided to set up a fully working website on that domain, but I'm struggling to get it to rank correctly on Google. Google isn't updating the http://domain.com to the correct https://www.domain.com, and I have tried everything. The http://domain.com redirects to https://www.domain.com if you click on it. I managed to get the correct version, https://www.domain.com, to show up, but after a couple of days, it reverted to the old version and has stayed that way. This has been going on for a few weeks now. Additionally, I had an old version of the site using .com, and I forwarded that to the .co.uk, but the old .com will not be removed from Google. it was just one page without much content. At the moment, Google's search results look very messy and out of date. I have submitted the URL in the Google Search Console using the URL inspection tool and requested indexing and reindexing. I have also submitted sitemaps, but nothing is really working. Any ideas?
SEO Tactics | | Roycd0 -
Alternate Spelling of Brand
Our brand is called The Queen's Lace. Based on Search Console, more people search for it by "Queens Lace" than "The Queen's Lace". Any suggestions on how I can improve SEO on "Queens Lace"? Search Console (last 28 days) "the queen's lace": 206 impressions, 60.7% CTR, 1.1 avg position "queens lace": 518 impressions, 46.3% CTR, 2.2 avg position Note: our domain is thequeenslace.com and I use a redirect from queenslace.com. Thanks,
Technical SEO | | pmk0
Patrick0 -
Hey Moz Community, I'm curious about the latest trends in SEO. I am sharing some insights or tips on optimizing for voice search! Apologies for the delay.
Absolutely! Optimizing for voice search is becoming increasingly important, especially when it comes to niche topics like sewing machines. If you're writing about Singer sewing machines, it's essential to consider how people might voice their queries when searching for information about these machines. Incorporate long-tail keywords and conversational phrases that sewing enthusiasts might use. In your articles about Singer sewing machines, you can provide answers to questions like 'What are the best Singer sewing machines for beginners?' or 'How do I maintain my Singer sewing machine for optimal performance?' By offering comprehensive and insightful answers, you're more likely to align with the needs of voice search users. If you're interested in exploring more about Singer sewing machines, you might find this resource helpful: Best Singer Sewing Machines. It's always great to have in-depth articles paired with valuable external sources to enhance the reader's experience. Happy sewing and optimizing!
SEO Tactics | | Uvuvvuuv0 -
Is it Ok to have multiple domains (separate website different content) rank for similar keywords?
Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...
SEO Tactics | | fourwhitesocks0 -
slug Link redirect to subdomain?
Hi !
Link Building | | Leviiii
Im Levi new here and new in the world of SEO, please dont judge if my questions are silly. Back on the days when the site was built we thought it is a good ideea to have subdomains that together with the domain name represent our main keywords.
ex. https://stansted.tonorwich.uk, https://heathrow.tonorwich.uk, https://luton.tonorwich.uk, https://gatwick.tonorwich.uk. There is content on this subdomains, would it make any difference from SEO perspective if we create slugs that redirect to these subdomains? for example creating https://tonorwich.uk/taxi-minibus-vip-tesla-norwich-to-stansted that redirects to https://stansted.tonorwich.uk ? Or better create these slugs with slightly different content?
Any ideeas would be appreciated.
Thanks in advance!0 -
Unsolved Site showing up in Google search results for irrelevant keywords
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
SEO Tactics | | Tunnel70 -
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0