Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Discover top competitors’ winning content
      What's New

      Discover top competitors’ winning content

      Learn More
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Take the quiz
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      The Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature: Moz Pro

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. How to rank a website in different countries

    How to rank a website in different countries

    SEO Tactics
    seo tactic seo international seo seo rankings seo expert
    7
    10
    4218
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Ravi_Rana
      Ravi_Rana last edited by

      I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz

      Fabian001 1 Reply Last reply Reply Quote 0
      • Kateparish
        Kateparish last edited by

        To rank your website in multiple English-speaking countries without changing the domain extension, you can follow these steps:

        Localize your content: Ensure that your website content is tailored to the specific countries you are targeting (UK, NZ, AU). This includes using country-specific spellings, terminologies, and references.

        Use hreflang tags: Implement hreflang tags on your web pages to indicate the language and country targeting. This helps search engines understand which version of your content is intended for each country. For example, you can specify hreflang="en-GB" for the UK, hreflang="en-NZ" for New Zealand, and hreflang="en-AU" for Australia.

        Create country-specific landing pages: Develop unique landing pages for each country, optimizing them for relevant local keywords, search intent, and user preferences. These pages should provide location-specific information, such as pricing, availability, and local contact details.

        Obtain country-specific backlinks: Build backlinks from reputable websites within each target country to enhance your website's local authority. Engage in outreach campaigns, guest posting, or collaborations with local influencers or businesses to obtain relevant backlinks.

        Leverage local directories and citations: List your business on popular local directories and citation websites in each country. Ensure that your NAP (Name, Address, Phone Number) information is consistent across all directories. This can help improve your local search visibility.

        Optimize for local search: Utilize local SEO techniques to increase your visibility in each country. This includes optimizing your Google My Business profile, including accurate business information, photos, and encouraging customer reviews. Additionally, consider targeting location-specific keywords and creating location-specific content.

        Monitor and analyze performance: Regularly track your website's performance using analytics tools, such as Google Analytics or Search Console. Analyze the data to identify areas for improvement, such as high-performing keywords, user engagement metrics, or potential technical issues.

        Remember that ranking in different countries requires ongoing effort, and it may take time to see results. It's important to consistently monitor and adjust your SEO strategies based on the performance and feedback you receive.

        1 Reply Last reply Reply Quote 0
        • Getweys
          Getweys last edited by

          To rank a website in different countries, focus on country-specific keyword research, create localized content, use country-specific domains or subdomains, implement hreflang tags, optimize on-page elements, build country-specific backlinks, and leverage local directories and social media platforms. To learn more about search engine optimization agencies, visit this page.

          1 Reply Last reply Reply Quote 0
          • Getweys
            Getweys last edited by

            To rank a website in different countries, focus on country-specific keyword research, create localized content, use country-specific domains or subdomains, implement hreflang tags, optimize on-page elements, build country-specific backlinks, and leverage local directories and social media platforms. To learn more about search engine optimization agencies, visit this page.

            1 Reply Last reply Reply Quote 0
            • radonmedia
              radonmedia last edited by

              The best way to rank a website in different countries may vary depending on your target market and specific targeting strategy. Some general tips that might help include increasing keyword density and including relevant keywords throughout your content, creating high-quality images and videos, focusing on user experience (UX), investing in social media marketing strategies, developing positive customer reviews and ratings, using effective link building practices, and engaging with potential customers through email campaigns or social media posts.
              Use Google's Search Console to see how you're ranking against your competitors in different countries so that you can fine-tune your SEO tactics accordingly. Remember that it takes time for search engines to adjust their algorithms.
              Click here for more about search engine optimization agency

              1 Reply Last reply Reply Quote 0
              • petropartners
                petropartners Banned last edited by

                You have to target each country step by step.

                Let' say you want to rank in UK.

                • First, you have to search out on which Keywords you want to rank on and then then you'll embed those Keywords in your content. The lesser the KD the more it'll be easier for you to rank.

                • Then, you need to create backlinks on that particular Keywords keeping in mind the anchor text. Let's "oil and gas training courses in Dubai". First, you'll check its KD and then you start to embed this in your content on specific places and will build proper backlinks on this anchor.

                • And do proper interlinking of your articles.

                and that's it you'll start seeing results in almost 1- 2 months depending upon your keyword difficulty.

                1 Reply Last reply Reply Quote 0
                • indigoextra
                  indigoextra last edited by

                  I would recommend the following:

                  • list item Ensure you can choose the correct currency in each language. No one will purchase something in the UK if prices are in New Zealand Dollars.

                  • list item Detect the country to determine currency and postage options. This way visitors will spend longer on your site, which is an important part of ranking.

                  • list item Mention the countries you're targeting once on each page. This called be 'free delivery in the UK, New Zealand and Australia' for example.

                  • list item Write specific blog posts targeting your core keywords plus one of the countries only. This way you have different landing pages for each keyword. Include plenty of links to and images of products in your blog.

                  • list item Consider creating 3 'Best selling items by country' pages. This way you also have unique landing pages for each country.

                  • list item Ensure you don't mention currencies or countries by default in your metatags if you're using cookies to change them.

                  I hope this helps! You can see some additional tips on https://www.indigoextra.com/blog/international-seo.

                  1 Reply Last reply Reply Quote 0
                  • Fabian001
                    Fabian001 @Ravi_Rana last edited by

                    Hi @Ravi_Rana , this gets a little tricky as your content will likely not be localised. Off the top of my head, 3 things you can do are:

                    1. Have a section dedicated to your product/service for each country on all pages.
                    2. Get backlinks from local websites in each country, anchor text should include the country name. Also list yourself on local directories.
                    3. Use local biz schema to list your office/store in each country.

                    ^as with SEO in general, this ideas are subjective. If you are not in a competitive niche and have gathered sufficient authority, then you may not need all to take all these extra steps.

                    1 Reply Last reply Reply Quote 0
                    • Ravi_Rana
                      Ravi_Rana @Fabian001 last edited by

                      Hi, @Fabian001 thanks for your time and I really appreciate your response. I was discussing with the team and they said since all the countries are English, we will not create the sub folder i.e. xyz.com/au or xyz.com/nz we will keep the domain xyz.com only. What can be done in this situation?

                      Fabian001 1 Reply Last reply Reply Quote 0
                      • Fabian001
                        Fabian001 @Ravi_Rana last edited by

                        @Ravi_Rana if you are retaining the .com domain, then I recommend creating sub folders for each country. Duplicate your website's content and localise the content. Then use hreflang tags formatted as language - country.

                        Example for your UK page variant, would have hreflang tags as follows:
                        <link rel="alternate" hreflang="en-au" href="https://example.com/au/" />
                        <link rel="alternate" hreflang="en-nz" href="https://example.com/nz/" />

                        Also do insert 1 more hreflang tag for x-default, pointing to the default page to be shown to users outside of these 3 countries.

                        Do really localise the content as its possible that Google ignores your hreflang tag if the content is too similar.

                        Ravi_Rana 1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • sarahwalsh

                          Link building | SEO Agency Cardiff

                          seo

                          Hello, we have been link-building to the home page for some time now. We believe that we have better on-page SEO than some of our direct competitors. We want to rank for “SEO Agency Cardiff,” but despite building backlinks, building Nap, and writing content marketing, it will not get onto the first page of Google. Despite hundreds of hours spent on it, and all SEO reports saying we are better than some of the companies on there, are there suggestions as to what our agency could be missing? We would be grateful for any SEO advice, as we cant get it onto the first page of Google, despite hundreds of hours, trying get on Google for this keyword "SEO agency Cardiff".

                          Link Building | | sarahwalsh
                          0
                        • Padmagandhini

                          What are the SEO ramifications of domain redirection?

                          redirecting domain seo tactic

                          Hi Moz Community! I was just trying to set up our global site and got this message: "Redirect detected
                          We have detected that the domain bhaktimarga.org redirects to prodfront-coli.bhaktimarga.mediactive-network.net. We do not recommend tracking a redirect URL. Would you like to track prodfront-coli.bhaktimarga.mediactive-network.net for this campaign instead?"
                          6358703c-d8ef-4c0a-83a9-c948d370d743-image.png What's interesting is when you go to the site, Bhaktimarga.org, it shows our domain in the URL bar. Is this done for performance and masks the hosting provider domain? I haven't talked to website developers about this yet, but my main question is...Does this have any SEO ramification? Thanks so much,
                          Padma

                          SEO Tactics | | Padmagandhini
                          0
                        • cellydy

                          Moving from single domain to multiple CCTLDs

                          cctlds international seo hreflang 301 redirects change of address tool

                          Hi, I have a website targeting 3 markets (and therefor 3 languages). I was currently using a single domain with each market being targeted in the following format: www.website.com/pl
                          www.website.com/de
                          www.website.com/hu It's clear to me by looking at organic results, that in my industry (Real Estate) Google is putting a large emphasis on local businesses and local domains. Top 10 organic results for all my keywords in all markets have country specific CCTLDs. I decided to migrate from a single domain strategy to a multi domain strategy. I own the domains. The new structure is www.website.com/pl -> www.website.pl
                          www.website.com/de -> www.website.de
                          www.website.com/hu -> www.website.hu All the website have been added to google search console and 301 redirects are in place and working correctly. The pages are all interlinked and have rel=alternate to each other. The sitemaps are all done correctly. My question is how do I tell Google about this. The change of address feature only works for changing one domain to one other domain. It's been a week and the old www.website.com domain is still showing up (even considering 301 redirects). Or do I just need to be patient and wait it out? Any tips?

                          International SEO | | cellydy
                          0
                        • xShams

                          Unsolved Google is ranking me #1 singular but not plural

                          serps ranking issue

                          Hi all, I am facing an ranking issue, I am trying to rank on a query:
                          "Recruitment Agencies In Pakistan for Saudi Arabia" Google is ranking me correctly #1 in singular version on the query, but not in plural version. Even my competitors in SERP's are same and ranking correctly on both teams. And yes, the real/in-search keyword is ""Recruitment Agencies In Pakistan for Saudi Arabia" and not the "Recruitment Agency In Pakistan for Saudi Arabia" I have gone through my on-page and off page but sill can't find the solution. Here is the image of current SERP's: "Recruitment Agencies In Pakistan for Saudi Arabia"
                          1.jpg "Recruitment Agency In Pakistan for Saudi Arabia"
                          2.jpg Can anyone please guide me on this, like what should i do?

                          SEO Tactics | | xShams
                          0
                        • Webpresence

                          Clever Way To Increase Organic Search Traffic To News/Magazine Websites

                          newsseo magazine link building seo tactics

                          Hi fellow Mozzers... I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News. I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page? They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages. Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz Best wishes. Many thanks for any replies in advance 🙂 Lee.

                          SEO Tactics | | Webpresence
                          0
                        • amac7

                          How to best handle search landing pages - that don't exist

                          seo seo page treatment search page categorization

                          I have quite a bit of blog information that can be searched, which results in "pages" that don't actually live anywhere. These are scanned by Moz and appear as poor page quality for speed, etc. How do I get the service to either ignore all of these or is there a way to treat them as a real page with content? As there are quite a few generated over time, I'd like to be able to capture them somehow. Thanks.

                          On-Page Optimization | | amac7
                          0
                        • WebMarkets

                          Plagiarized Site Effecting Google Rankings

                          seo rankings spam plagiarism duplicate content

                          Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG

                          SEO Tactics | | WebMarkets
                          0
                        • LukeRow

                          Breadcrumbs and multiple parent categories on Shopify site - what's the answer?

                          navigation breadcrumb trail breadcrumbs ux seo

                          Hi Mozzers... I'm working on a Shopify site - it is polyhierarchical with multiple parent categories for each product. Not uncommon with Shopify because of issues with faceted nav on that platform. The problem is that defining ONE breadcrumb trail back to the homepage, it works against UX, as people will be wanting to go back to the previous search results, primarily, to revisit the parent category specific search (this is an ecommerce site with a huge number of products). So heaven knows what to do. I could do: (1) Home / Product to avoid the issue. Not very good for UX though as where is the previous category page (where more than likely a product search was carried out). (2) Home / Specific Previous Search Page - Parent Category / Product (if that is possible without upsetting SEO performance - I don't think it is - but any advice is welcome) (3) or I could define one specific path and also include: Return to Previous Page / Search as a separate clickback link outside of but adjacent to the breadcrumb trail (I think Macy's used to do that): https://baymard.com/blog/ecommerce-breadcrumbs The problem with defining a specific path is it flys in the face of UX in the context of this site! Although of course defining one path seems to be best practice for SEO. Any help would be gratefully received! Thanks a million, Luke

                          Intermediate & Advanced SEO | | LukeRow
                          0
                        Moz logo
                        • Contact
                        • Community
                        • Free Trial
                        • Terms & Privacy
                        • Accessibility
                        • Jobs
                        • Help
                        • News & Press
                        • MozCon
                        © 2021 - 2024 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.