Optimizing shop content for desktop and mobile users
-
When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose.
When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient.
I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this:
-
Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)?
-
Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs?
-
If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products?
Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post?
Many thanks for any advice offered.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who is correct - please help!
I have a website with a lot of product pages - often thousands of pages. As each of these pages is for a specific lease car they are often only fractionally different from other pages. The urls are too long, the H1 is often too long and the Title is often too long for "SEO best practice". And they do create duplication issues according to MOZ. Some people tell me to change them to noindex/nofollow whilst others tell me to leave them as they are as best not to hide from google crawler. Any advice will be gratefully received. Thanks for listening.
Technical SEO | | jlhitch0 -
How best to wrap anchor tags around a product tile
Hi Say I am on a Product Listing page on ecommerce website and I have product tiles which contain images and name/price underneath them. Is it better to wrap the whole product tile (image and name/price) in an anchor tag (linking to their product page) or to wrap the image and the name/price underneath in anchor tags separately (linking to the product page) ? thanks
On-Page Optimization | | jtiernanibm0 -
Clever Way To Increase Organic Search Traffic To News/Magazine Websites
Hi fellow Mozzers... I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News. I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page? They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages. Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz Best wishes. Many thanks for any replies in advance 🙂 Lee.
SEO Tactics | | Webpresence0 -
Shopify SEO - Collection or Blog post for ecomm seo?
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren
SEO Tactics | | WP330 -
Content that's behind CSS..
For content that's been loaded onto the page.. but it requires a click for it to be revealed.. as in a slider, or a tab, to save space or for a page's organization.. what are your thoughts on Google counting or weighting this content? It would make sense for Google to give it partial or no weighting as if Google attributes the content to being there, its confusion for the user to land on the page and have to find it/click around to find it.. Sorry if this is an obvious question to SEOs.. I've always assumed as long as it was loaded, it'd be mostly counted.. but I'm beginning to doubt my assumption. Thanks!
On-Page Optimization | | speedcommerce0 -
Content with changing URL and duplicate content
Hi everyone, I have a question regarding content (user reviews), that are changing URL all the time. We get a lot of reviews from users that have been dining at our partner restaurants, which get posted on our site under (new) “reviews”. My worry however is that the URL for these reviews is changing all the time. The reason for this is that they start on page 1, and then get pushed down to page 2, and so on when new reviews come in. http://www.r2n.dk/restaurant-anmeldelser I’m guessing that this could cause for serious indexing problems? I can see in google that some reviews are indexed multiple times with different URLs, and some are not indexed at all. We further more have the specific reviews under each restaurant profile. I’m not sure if this could be considered duplicate content? Maybe we should tell google not to index the “new reviews section” by using robots.txt. We don’t get much traffic on these URLs anyways, and all reviews are still under each restaurant-profile. Or maybe the canonical tag can be used? I look forward to your input. Cheers, Christian
On-Page Optimization | | Christian_T2 -
Is This A Reason To Move Content?
Dear All, I am questioning my initial decisions when I planned a site due to reading lots of info on moz. Although what I have read has made me question what I have already done, I can't find anything that is specific to my exact case, so here goes. I recently built a shopping cart in OpenCart. I want the site to have lots of information on the products it sells. I have populated each category with at least 1000 words of content that is specific to the products in that category, also I have some information pages that have no products in them at all, just copy. So the shopping site actually has a few pages that look like a static website and a few that look like a normal shopping cart. My thought behind this was I wanted the pages with lots of info to rank and become authoritative, in some way elevating the whole site. I have recently put a blog on the site, and a combination of that, and reading Moz has lead me think that I should move all the content from the category pages to the blog, and deep link each blog post to it's relevant products and category. From what I have read it would be easier to get the blog ranking and acknowledged as an authority rather than 30 category pages. Also each 1500+ word category page will make at least 3-4 nice blog posts, and each post can be focused on a single keyword rather than a large category page that has maybe 3-4 keywords it's trying to rank for. Also the blog is much better optimised than a standard OC category page (even using extensions with them). The only negative I can see is moving the content, but the site is less that 2 months old, and the amount of link juice it has is negligible. Does google cut new sites a bit of slack in these situations of moving content around, or will I be seen as 'up to something' by google? I guess my question is, am I barking up the right tree? Or is the old adage 'a little information is dangerous' true in this case, and I just about to make a load of work for the sake of it with no real benefit. However, if I am to make such a dramatic change to the sites architecture I think the time is now, before things start gaining juice & rank. I hope I have explained my situation clearly and I thank anyone who can offer me any advice. Great forum, Thank you, Ian
On-Page Optimization | | cookie7770 -
On-page: Over optimized images?
Hello guys. I have a small question about an on-page optimization for images. What I have: good title tag / good url structure good content (NOT keyword shuffled, its real content, for real people) images / gallery uploaded to folder named same as article name. For example: Great tips for bloggers [article name], great-tips-for-bloggers [folder name]. So my question is: Will Google harm me for this "too good" paths to images, article related image filenames, with mask like [gtips-img01], and if all images have titles / alt tags? Thank you guys.
On-Page Optimization | | infoo130